Peter and Paul Humankind – Collaboration

My work for Peter and Paul this year has also shown how collaboration can be done effectively. This is contrast to the collaboration brief we had to do last year which felt forced and unproductive.

The main reasons for this I believe were:

-Strong and clear art direction from the studio

-Clear division of labour/responsibilities; I was in charge of creative individual still images that were then sent of externally to an animator

I will bear this in mind in future when engaging in collaborative projects within in  my personal practice.